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The symbol mark of Lotte is a dynamic wave image overlaying three 'L's in a circle.
The circle means the earth and three 'L's symbolize the initial letters of Lotte as well as the corporate spirit, namely 'Love', Liberty' and 'Life'. .
Ultimately, the symbol mark expresses the strong will of Lotte to realize absolute 'Love', 'Liberty' and abundant 'Life' over the world.
The vertical pillar of 'L' symbolizes the power of corporate in progressing rapidly like bamboo grown after a rain. And the horizontal wave patterns of 'L' express the pioneer and challenger spirit in expanding to the ocean.
Those make the spiritual foundation of Lotte corporate culture through the harmonizing vertical progressing power with horizontal expand power.
The burnig gold-red implies innovative entrepreneurship, namely the image of passion.
That is a practical will of Lotte expressing young spirit, working hard honestly, and contributing to social welfare.
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The color of the symbol mark signifying the corporate philosophy is very important in CI system and should be used strictly according to the rules. Red is the main color and the additional colors can be used accordingly depending on the specific media environment.
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Corporate name in Korean and English must be used in specified manner by using exact reproduced material or by Grid system to keep the corporate image consistent. According to our rules, black must be used but additional colors can be used when needed.
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The corporate signature that combines the symbol mark with its corporate name must not be altered in proportion and spacing between elements. The basic form included in the reproduction material by photoengraving must be used asfollows.
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